DORA CHRISTOFI

EXPERIENCE

Head of Marketing

September 2017 - Present

SquaredDirect

SquaredDirect is a Financial Investment company with a traders approach. SquaredDirect is authorised and regulated by the Cyprus Securities and Exchange Commission.

– Manage the performance and optimization of the marketing department’s effectiveness.
– Set and deliver marketing plans that drive brand awareness and business identity and profitability.
– Monitor and report on the effectiveness of marketing communications.
– Work to maximise output against a set budget with effective monitoring and control.
– Responsible for the definition, automation and streamlining of marketing operation processes.
– Test and evaluate marketing tactics and strategies in the acquisition of new clients.
– Collaborate with the IT department for the purpose of optimizing the CRM system, marketing technologies, meta-data management, website and online page improvements, direct mail production, etc.
– Liaise with other departments (IT, Compliance, Dealing, Finance, BackOffice) to define a unified approach for internal processes, system design, and development, customer service approach etc that meets market demands.

Founder, Owner, Writer & Digital Marketing

2013 - Present

Trip Experiences

  • Website Development & Maintenance
  • Engaging Content Production
  • Search Engine Optimization
  • PPC (AdWords, Facebook)
  • Analytics Analysis
  • Social Media (Facebook, Twitter, Pinterest)
  • Affiliate Marketing (Travel & Retail)
  • Photography & Design

2012-2014

Master Degree

COMPUTER UNIVERSITY

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EDUCATION

2008-2019

MSc E-Business & Information Systems

Newcastle University

Modules included: E-Business, Understanding Organisations
Computer Environments, International Business Environment
E-marketing, Consultancy Project, Advanced Seminars, Research Methods, Information Systems Management & Research Dissertation

2004-2008

BSc Computer Science

Northumbria University

Activities and Societies: Sandwich Course: Includes 1 year industrial placement, Graduate Enterprise for CEIS (Startup of a small company under Young Enterprise: Managing Director position) British Computer Society (BCS) membership

Amongst the modules which were studied the most important ones include: Relational Databases, Information Systems Analysis, Human Computer Interaction, Networks & Operating Systems, Dynamic Internet Technologies, Professional Development, E-Commerce and Web Management, Strategic Systems Management, Individual Project & Graduate Enterprise for CEIS.

Individual Project: Career Recommender System
Strategic Systems Management – Case Study: British Airways

BUSINESS DEVELOPMENT

DIGITAL MARKETING

MANAGEMENT

CERTIFICATES

Business Management, Institute of Leadership & Management (ILM)

Email Marketing Certification, HubSpot Academy

SKILLS

PROJECT MANAGEMENT

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BUSINESS PLANNING

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DIGITAL MARKETING

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ANALYTICS

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SEO

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WEBSITE DEVELOPMENT

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